Media & PR
Binger Strasse 173
55216 Ingelheim am Rhein
New free information channel
Ingelheim, Germany, 17 January 2011 – Boehringer Ingelheim is now offering an additional online information channel. Journalists and other interested users with a web-enabled mobile phone, iPhone, Blackberry, PDA or other mobile device now have fast access to selected, up-to-the-minute information from the research-driven pharmaceutical company. Here is some of what can be found at http://mobile.boehringer-ingelheim.com
Parts of Boehringer Ingelheim's global website have been adapted for small screens, lower bandwidths and mouseless navigation. Automatic device detection enables the user's particular handheld device to be identified allowing the display of images, text and navigation to be adapted for the specific device class.
This service is free of charge; users will only incur the fees charged by their mobile phone operator for internet access.
The Boehringer Ingelheim group is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, it operates globally with 142 affiliates in 50 countries and more than 41,500 employees. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine.
In 2009, Boehringer Ingelheim posted net sales of 12.7 billion euro while spending 21% of net sales in its largest business segment Prescription Medicines on research and development.